Anticipated Unveiling of Ather Stack 7 at ACD 2025: A Preview of the Expected Features
In the ever-evolving automotive landscape, Ather Energy, a renowned name in the electric vehicle (EV) industry, is making waves with its innovative approach and commitment to delivering high-quality products. The consumer base of Ather is known for valuing attention to detail, a trait that is reflected in the company's offerings.
One of Ather's key strategies is to use hardware as a platform and software as a differentiator. This approach is evident in their current lineup, which includes the Ather Energy Rizta, priced at ₹75,999, boasting a top speed of 80 kmph, and the Ather Energy 450x, priced at ₹ 1.49 Lakhs, capable of reaching a top speed of 90 kmph. The company also offers the Ather Energy 450S, priced at ₹84,341, and the Ather Energy 450 Apex, priced at ₹ 1.90 Lakhs, both of which also have a top speed of 90 kmph and 100 kmph, respectively.
Recognising the importance of charging convenience in the adoption of EVs, Ather is set to address this issue with its new fast-charging ecosystem. This move is seen as a response to competition from companies like Ola Electric, TVS, and Hero MotoCorp.
Ather aims to be more than just a scooter maker. The company aspires to be recognised as a technology company, demonstrating its forward-thinking approach. In line with this, Ather is expected to reveal its EL platform, which could underpin a new range of scooters targeted at the mass market.
The annual event hosted by Ather is significant, as it provides an opportunity for the company to showcase its latest innovations. This year, rumours suggest that Ather will unveil an updated fast-charging ecosystem and potentially reveal details about its upcoming products, including Stack 7.
Stack 7.0 is expected to be a major improvement over the current interface on Ather scooters, bringing a redesigned interface, smoother app integration, better ride analytics, and possibly predictive features. However, the person or group suspected to be responsible for the development of Stack 7 remains unidentified.
In the rapidly growing EV industry, the products that follow Stack 7 will not only signal what Ather can deliver to its community but also how it plans to compete. Other notable upcoming EVs include the Mercedes-Benz CLA Electric, priced at ₹65 Lakhs, boasting a battery capacity of 85 kWh and a range of 792 km, and the Hyundai Kona Electric 2024, priced at ₹25 Lakhs, with a battery capacity of 64.8 kWh and a range of 418 km.
As the EV industry continues to grow and mainstream adoption increases, pressure for profitability and scaling up by rivals is mounting. Ather's upcoming products, including Stack 7, will carry more weight as they will need to compete effectively in this rapidly evolving market.
